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Synopsis
Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future.
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Review
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well--maybe even better--for small companies as for the blue-chippers.
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One To One Future: Building Business Relationships One Customer at a Time
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749914929
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One To One Future: Building Business Relationships One Customer at a Time
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. One To One Future: Building Business Relationships One Customer at a Time This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749914929
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One to One Future
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Bueno. : En 'One to One Future', Martha Rogers y Don Peppers exploran la construcción de relaciones duraderas con los clientes mediante la personalización de servicios y productos. A través de ejemplos prácticos, demuestran cómo vender más a menos personas puede ser la clave para un futuro más eficiente y rentable. Este libro de bolsillo ofrece una visión estratégica para empresas que buscan optimizar sus relaciones con los clientes y mejorar su rendimiento comercial. EAN: 9780749914929 Tipo: Libros Categoría: Negocios y Economía Título: One to One Future Autor: Martha Rogers Idioma: en Formato: libro de bolsillo. Seller Inventory # Happ-2024-05-15-667edfb8
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The One-To-One Future : Building Business Relationships One Customer at a Time
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0749914920I4N00
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One To One Future Building Bus
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00079109006
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One To One Future Building Bus
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00079108143
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The One to One Future
Seller: Hawking Books, Edgewood, TX, U.S.A.
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Condition: Very Good. Very Good Condition. Has some wear. Five star seller - Buy with confidence! Seller Inventory # X0749914920X2
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The One-To-One Future : Building Business Relationships One Customer at a Time
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0749914920
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