Items related to Communicate in a Crisis: Understand, Engage and Influence...
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust - Softcover
Synopsis
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.
"synopsis" may belong to another edition of this title.
About the Author
Kate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.
"About this title" may belong to another edition of this title.
Search results for Communicate in a Crisis: Understand, Engage and Influence...
Seller Image
Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 35459928-n
Quantity: Over 20 available
Stock Image
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Published by
Kogan Page Ltd, 2019
ISBN 10: 0749486503
ISBN 13: 9780749486501
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 455. Seller Inventory # C9780749486501
Quantity: Over 20 available
Stock Image
Communicate in a Crisis
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780749486501
Quantity: 15 available
Seller Image
Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 35459928
Quantity: Over 20 available
Stock Image
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Published by
Kogan Page Ltd, 2019
ISBN 10: 0749486503
ISBN 13: 9780749486501
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 455. Seller Inventory # B9780749486501
Quantity: Over 20 available
Seller Image
Communicate in a Crisis
Seller: Rarewaves.com UK, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected. Seller Inventory # LU-9780749486501
Quantity: 10 available
Seller Image
Communicate in a Crisis
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected. Seller Inventory # LU-9780749486501
Quantity: Over 20 available
Stock Image
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9780749486501_new
Quantity: Over 20 available
Stock Image
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
PF. Condition: New. Seller Inventory # 6666-IUK-9780749486501
Quantity: 10 available
Stock Image
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Published by
Kogan Page, 2019
ISBN 10: 0749486503
ISBN 13: 9780749486501
New
Softcover
First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2019. 1st Edition. Paperback. . . . . . Seller Inventory # V9780749486501
Quantity: Over 20 available