Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing - Softcover

Hughes, Tim; Gray, Adam; Whicher, Hugo

Softcover

ISBN 10: 074948358X ISBN 13: 9780749483586

Publisher: Kogan Page, 2018

Synopsis

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

About this title

About the Authors

Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.

Adam Gray has a lifetime of experience working in digital marketing, and has spent over a decade focusing purely on social media marketing. He is one of the founders of Digital Leadership Associates, and was formerly the Head of Client Social MEdia (EMEA) for Oracle.

Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.

Edition details

• Publisher: Kogan Page
• Publication date: 2018
• Language: English
• ISBN 10: 074948358X
• ISBN 13: 9780749483586
• Binding: Paperback
• Edition number: 1
• Number of pages: 248