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"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." (Mark Breen, Director, Cuckoo Events and Safe Events)
"Event Planning and Management is an essential insight into the life of event managers,perfect for students undertaking studies in events management. Each chapter offers clearly defined examples and application of theory to practice through a plethora of case studies. The book takes you on a journey from pre-event, during and post-event to future-proofing the event. It is highly recommended." (James Musgrave, Head of Subject, UK Centre for Events Management)
"The second edition of Event Planning and Management is a must-read for anyone planning to enter or explore the wonderfully unpredictable, but equally unforgiving, world of event design, development and delivery. This insight-filled book contains 40 new or significantly updated peer-reviewed case studies, with the welcome addition of new and updated chapters, including one dedicated solely to on-site safety and logistics." (Richard Keith Wright, Senior Lecturer in Innovative Planning and Advanced Sports Event Management, Auckland University of Technology)
"This book is easy to follow for both event professionals and event management students alike - there is something for everyone. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." (Emma Cartmell CEO of CHS Group)
Provides a structured, practical framework of essential theory and application, specifically the logistical planning, promotion and delivery of events
Saves time sourcing, understanding and applying complex safety, risk management and legal admin, helping to minimize stress on the day and resolve issues as they arise
New to this edition: How to manage an event on the day, fresh international case studies and exploring live brand experiences for experiential marketing
Online resources: Downloadable checklists, step by step processes, planning templates, lecture slide pack, and real-world case studies with discussion questions
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