Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact - Softcover

Stuart, Henry

Softcover

ISBN 10: 0749482869 ISBN 13: 9780749482862

Publisher: Kogan Page, 2018

Synopsis

<p><b>If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. </b><br><br>VR is booming - by 2025, the industry is expected to become bigger than TV. <i><b>Virtual Reality Marketing</b></i> is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.<br><br>A truly practical guide, <i><b>Virtual Reality Marketing</b></i> covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.</p>

About this title

About the Author

<b>Henry Stuart</b> is the founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands including Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas, Ray-Ban and many more. He is a regular speaker on virtual reality at events around the globe, and has been published in The Telegraph, The Independent, BBC Online, The Drum, The Guardian, FT, Forbes and many other publications.

Edition details

• Publisher: Kogan Page
• Publication date: 2018
• Language: English
• ISBN 10: 0749482869
• ISBN 13: 9780749482862
• Binding: Paperback
• Edition number: 1
• Number of pages: 224