Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service - Softcover

Maes, Patrick

Softcover

ISBN 10: 0749482346 ISBN 13: 9780749482343

Publisher: Kogan Page, 2018

Synopsis

<p><b>Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.</b><br><br>The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. <br><br>This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.<br><br><i><b>Disruptive Selling </b></i>demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. <br><br>Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.</p>

About this title

About the Author

<b>Patrick Maes</b> is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.

Edition details

• Publisher: Kogan Page
• Publication date: 2018
• Language: English
• ISBN 10: 0749482346
• ISBN 13: 9780749482343
• Binding: Paperback
• Edition number: 1
• Number of pages: 232