Items related to The Definitive Guide to Strategic Content Marketing:...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions - Softcover
Synopsis
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing.
The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.
"synopsis" may belong to another edition of this title.
Review
"A refreshingly different angle and putting the relevance of content in a wider context makes this book not only insightful but also unique." (AJ Huisman and Bert van Loon, founders of the European Content Marketing Fast Forward platform 2018-07-02)
"Content - with a capital C - is going through an identity crisis. With so many definitions, applications and promises, this book cuts through the clutter to home in on what is truly important. Leave this book on your desk - I have a hunch that you will reach for it often." (Jessica Gioglio, digital and social business strategist and co-author of The Power of Visual Storytelling 2018-07-02)
Book Description
Features contributions from leading academics, industry experts, thought leaders and influencers around the globe
Presents a wealth of varying perspectives on content marketing grouped into key subject areas, allowing the reader to move through the book according to their interests and absorb the most useful aspects of each discussion
Includes coverage of core subjects including media publishing, text vs visuals vs gaming, the ethics of native advertising, content marketing measurement, content blockers, storytelling through data, and much more
Brings together numerous, and often opposing, perspectives to present a unified, definitive appraisal of content marketing as a whole
Online resources: Bonus chapters
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2019
- ISBN 10 0749482222
- ISBN 13 9780749482220
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages288
Search results for The Definitive Guide to Strategic Content Marketing:...
Stock Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009781372
Quantity: 2 available
Seller Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs5076763856
Quantity: 1 available
Seller Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0749482222.G
Quantity: 1 available
Stock Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: Greener Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4561506
Quantity: 1 available
Stock Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: Brit Books, Milton Keynes, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 3586005
Quantity: 2 available
Stock Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0749482222
Quantity: 1 available
Seller Image
Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 30794797-n
Quantity: Over 20 available
Seller Image
Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 30794797
Quantity: Over 20 available
Seller Image
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Paperback or Softback)
Published by
Kogan Page 7/28/2018, 2018
ISBN 10: 0749482222
ISBN 13: 9780749482220
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions 0.9. Book. Seller Inventory # BBS-9780749482220
Quantity: 5 available
Stock Image
The Definitive Guide to Strategic Content Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780749482220
Quantity: 15 available