Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth - Softcover

Mowat, Jon

Softcover

ISBN 10: 0749481595 ISBN 13: 9780749481599

Publisher: Kogan Page, 2016

Synopsis

A picture is worth a thousand words - and a video is priceless. Video is the single most effective tool that marketers can use to increase website traffic and stickiness, and effectively harnessing the power of video allows marketers to radically magnify their brand's voice, and tap into a level of emotional engagement that can't be achieved through any other medium. Video Marketing shows readers how to do just this. It explores both theory (why are humans so attracted to video? What does this stem from?) and practice (what's the key to making videos that stand out? How does it drive brand identity?), and is filled with invaluable advice, tips and strategies for incorporating video as part of a wider content marketing strategy.

Written by an award-winning video marketer with decades of experience, Video Marketing gives readers the magic formula to create engaging content that drives brand growth. Truly global in scope, it features case studies from around the world, and clearly shows how video campaigns have been used successfully by marketers from all sectors and industries. Featuring interviews with prominent industry practitioners from well-known brands, Video Marketing is jam-packed with guidance on how to make videos not just stand out, but go viral.

About this title

Review

"An exceptionally comprehensive study of the power and necessity of a varied content strategy with video at its core." (Ben Wiggins, Brand & Communications Manager, Infiniti Motor Company 2018-02-22)

"A fantastically easy-to-read, practical and hands-on book that covers the theory and practice of creating great video marketing. I learned a huge amount and enjoyed reading it - not an easy thing to achieve! Highly recommended." (Daniel Rowles, CEO, TargetInternet.com 2018-02-22)

"No industry is having to change and adapt faster than advertising, as technology and culture are drastically changing the way that people connect with brands. An essential read for anyone in the content marketing space." (Henry Stuart, CEO and Cofounder at Visualise 2018-02-22)

Book Description

Reveals the formula for success in video marketing and the psychology behind it, made accessible through clearly explained practical tips and frameworks

Features interviews with high profile practitioners showing how they have effectively incorporated video marketing within their own organizations

Contains a wealth of fascinating examples and case studies that showcase the best in video marketing around the world, making it extremely international in scope

Online resources: Links to relevant videos, practical planning aids and helpful, digital learning tools

Shows how to harness the psychology behind video on mobile

Edition details

• Publisher: Kogan Page
• Publication date: 2016
• ISBN 10: 0749481595
• ISBN 13: 9780749481599
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 304