User Research: A Practical Guide to Designing Better Products and Services - Softcover

Marsh, Stephanie

Softcover

ISBN 10: 0749481048 ISBN 13: 9780749481049

Publisher: Kogan Page, 2018

Synopsis

<p>Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. </p><p><b><i>User Research </i></b>is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.</p><p>Ultimately, <i><b>User Research</b> </i>is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.</p>

About this title

About the Author

<b>Stephanie Marsh </b>(she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Edition details

• Publisher: Kogan Page
• Publication date: 2018
• Language: English
• ISBN 10: 0749481048
• ISBN 13: 9780749481049
• Binding: Paperback
• Edition number: 1
• Number of pages: 288