Building Digital Culture: A Practical Guide to Successful Digital Transformation - Softcover

Rowles, Daniel; Brown, Thomas

Softcover

ISBN 10: 0749479655 ISBN 13: 9780749479657

Publisher: Kogan Page, 2020

Synopsis

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.

Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

About this title

Review

"Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey." (Cesar Lastra, Founding Director, Bash and Build 2016-10-30)

"A genuinely inspiring, thought-provoking and motivational read wherever you are in your organisation and at whatever stage of your digital maturity." (Neil Costello, Head of Marketing, Atom Bank 2016-10-31)

"A great starter pack for anyone who wants to be serious about diving into the digital age and driving change." (Thierry Campet, Global Head of Marketing and Communications, UBS Wealth Management 2016-10-25)

"A very well researched and written book that is an essential aid to help you navigate through the potentially vexatious digital world." (Nick Hughes, Director of Marketing and Communications, SEGRO plc 2016-10-31)

"The breakneck speed of today's digital environment is challenging for all marketers to keep up with. This book will help marketers from start-ups to large businesses take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit." --(Simon Daggett, Global Head of Marketing, DHL Global Forwarding 2016-10-31)

"Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share." --(Eda Colbert, Head of Brand and Marketing, British Council 2016-10-30)

"While I was reading this book, I was interrupting everyone I know I share ideas and quotes. If you are looking for an engaging, readable text that moves at the same speed as the digital world it describes, buy this book." --(Kelly Barner, Managing Editor, Buyers Meeting Point 2017-02-15)

Book Description

Features candid interviews and contributions from senior leaders at brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, The Metropolitan Police, RSA Insurance and more

Includes branded case studies spanning sector, company size and geography

Provides tried and tested models, frameworks and templates, including the Digital Culture Audit and the Digital Capability Framework

Empowers readers to understand why businesses need to change, what that change should look like, and how they should go about implementing it

Edition details

• Publisher: Kogan Page
• Publication date: 2020
• ISBN 10: 0749479655
• ISBN 13: 9780749479657
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 264