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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Softcover
Synopsis
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
"synopsis" may belong to another edition of this title.
Review
"One of the most comprehensive yet easy-to-read books on digital marketing available." --(The Marketer (about a previous edition))
"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." --(Amazon reviewer (about a previous edition))
""[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment."" --(Midwest Book Review, The Business Shelf (about a previous edition))
Book Description
Explains how to choose appropriate online marketing channels
Provides tips on how to connect with customers and give them the engagement and interaction they require
Looks to the future and the trends which are shaping those opportunities, such as media sharing, ongoing interactive refinement, and co-creation content marketing
Contains new chapters on Native Advertising (such as bespoke Facebook sponsored posts and promoted tweets), the Internet of Things, and Video Marketing
Online resources: Bonus chapters, contributor views, and additional case studies on Kwik Fit, Battersea Dogs Home, and Yves Saint Laurent.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2016
- ISBN 10 0749478438
- ISBN 13 9780749478438
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages464
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Kogan Page Ltd, United Kingdom, London, 2016
ISBN 10: 0749478438
ISBN 13: 9780749478438
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Paperback. Condition: Very Good. Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009146727
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