The 30 Day MBA: Your Fast Track Guide to Business Success - Softcover

Barrow, Colin

Softcover

ISBN 10: 0749475005 ISBN 13: 9780749475000

Publisher: Kogan Page, 2016

Synopsis

<p>Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful <b><i>The 30 Day MBA</i></b> shows you how to use key business concepts and tools to assess business decisions and implement strategy. <br><br>Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - <b><i>The 30 Day MBA</i></b> also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others.<br><br>Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.</p>

About this title

About the Author

<p>Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.<br><br> As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.</p>

Edition details

• Publisher: Kogan Page
• Publication date: 2016
• Language: English
• ISBN 10: 0749475005
• ISBN 13: 9780749475000
• Binding: Paperback
• Edition number: 4
• Number of pages: 344