Digital Marketing Strategy: An Integrated Approach to Online Marketing - Softcover

Kingsnorth, Simon

Softcover

ISBN 10: 074947470X ISBN 13: 9780749474706

Publisher: Kogan Page, 2016

Synopsis

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

About this title

Review:

"Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed." --(Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world)

"An excellent all-in-one primer for today's digital entrepreneur." --(Jonathan Gabay, Brand Psychologist)

Book Description:

Walks readers through every step of creating a digital marketing strategy, from analyzing the essential digital platforms, through to planning, implementation and success measurement

Shows you how to integrate digital marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decision-markers

Includes real-world case studies including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy

Contains practical templates and tips, including vision-based and real-time planning models, content marketing planning frameworks and presentation structures, which will enable businesses to implement strategies and techniques to fit specific business needs

Supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter

About this edition

• Publisher: Kogan Page
• Publication date: 2016
• ISBN 10: 074947470X
• ISBN 13: 9780749474706
• Binding: Paperback
• Edition number: 1
• Number of pages: 344