Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets - Softcover

Uphill, Kevin

 
9780749474393: Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets
Softcover
ISBN 10: 0749474394 ISBN 13: 9780749474393
Publisher: Kogan Page, 2016

Synopsis

The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage.

With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.

Online supporting resources for this book include downloadable figures and tables from the book.

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About the Author

Kevin Uphill has enjoyed a long and successful career as an entrepreneur, strategist and mergers and acquisitions adviser. He is founder and Chairman of Avondale Group (www.avondale.co.uk), a leading International Mergers & Acquisitions boutique founded in 1991. In addition to its commercial business sales services, the practice has a growing strategy and mentoring division. Kevin is a respected speaker and thought leader on business strategy and journeys, mergers and acquisitions. He is the author of Buying and Selling a Business for Wealth (Falconbury, 2007) and of Navigating The Rivers of Cash (Falconbury, 2015).

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Publisher
Kogan Page
Publication date
2016
Language
English
ISBN 10 
0749474394
ISBN 13 
9780749474393
Binding
Paperback
Edition number
1
Number of pages
248