Chartered Public Relations: Lessons from Expert Practitioners - Softcover

Softcover

ISBN 10: 074947372X ISBN 13: 9780749473723

Publisher: Kogan Page, 2015

Synopsis

<p>Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, <b><i>Chartered Public Relations</i></b> is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more.<br><br><b><i>Chartered Public Relations</i></b> discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status.</p>

About this title

About the Author

<b>Stephen Waddington </b>is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School who supports agencies and in-house teams on management, corporate communications, and public relations issues. Based in London, UK, he was previously managing director at Metia Group, an international digital marketing agency and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen is a Chartered PR Practitioner, was previously the President of the CIPR and is now an Honorary Fellow of the CIPR and a Fellow of the PRCA. He was awarded the Mark Mellor Outstanding Contribution to the Industry Award by the PRCA in 2021.

Edition details

• Publisher: Kogan Page
• Publication date: 2015
• Language: English
• ISBN 10: 074947372X
• ISBN 13: 9780749473723
• Binding: Paperback
• Edition number: 1
• Number of pages: 336
• Editor: Waddington Stephen