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Synopsis
<p>In this riveting insider's account of over 30 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. <Br>Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high-technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations. <Br><i>The Business of Winning</i> sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.</p><p>Online supporting resources for this book include a bonus chapter taking the fear out of the future.</p>
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About the Author
<b>Mark Gallagher</b> has worked in Formula One for almost 40 years and has spent the last 20 working as a senior executive within the management of Red Bull Racing and Cosworth. Mark heads up a corporate training company that uses his vast experience of the Formula One industry to deliver leadership training and work with teams, sponsors and drivers. He also makes regular appearances in the media, notably with Sky news and the BBC. He speaks for multinational companies at business events globally.
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