Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work - Softcover

Mullin, Roddy

 
9780749472467: Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work
Softcover
ISBN 10: 0749472464 ISBN 13: 9780749472467
Publisher: Kogan Page, 2014

Synopsis

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.

Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

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About the Author

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2014
Language
English
ISBN 10 
0749472464
ISBN 13 
9780749472467
Binding
Paperback
Edition number
6
Number of pages
288