Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy - Softcover

Cohen, Ivan K.

Softcover

ISBN 10: 0749470194 ISBN 13: 9780749470197

Publisher: Kogan Page, 2015

Synopsis

<p><b><i>Economics for Business</i></b> enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.<br><br>With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath,<i> <b>Economics for Business</b></i> is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.<br><br>Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.</p>

About this title

About the Author

<b>Ivan Cohen</b> is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of Economics and Finance modules, and having taught on both sides of the Atlantic he is able to offer a unique global approach to the study of economics.

Edition details

• Publisher: Kogan Page
• Publication date: 2015
• Language: English
• ISBN 10: 0749470194
• ISBN 13: 9780749470197
• Binding: Paperback
• Edition number: 1
• Number of pages: 359