Strategic Internal Communication: How to Build Employee Engagement and Performance - Softcover

Cowan, Dr David

Softcover

ISBN 10: 0749470119 ISBN 13: 9780749470111

Publisher: Kogan Page, 2014

Synopsis

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.

Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

About this title

About the Author

Dr David Cowan is an author and a visiting scholar in the Communications Department at Boston College, USA. Over his career he has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea.

David Cowan is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank, and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St. Andrews, where he earned his PhD.

Edition details

• Publisher: Kogan Page
• Publication date: 2014
• Language: English
• ISBN 10: 0749470119
• ISBN 13: 9780749470111
• Binding: Paperback
• Edition number: 1
• Number of pages: 192