The 30 Day MBA: Your Fast Track Guide to Business Success - Softcover

Barrow, Colin

 
9780749469900: The 30 Day MBA: Your Fast Track Guide to Business Success
Softcover
ISBN 10: 0749469900 ISBN 13: 9780749469900
Publisher: Kogan Page, 2013

Synopsis

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.
Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.
Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

"synopsis" may belong to another edition of this title.

About the Author

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2013
Language
English
ISBN 10 
0749469900
ISBN 13 
9780749469900
Binding
Paperback
Edition number
3
Number of pages
336

Other Popular Editions of the Same Title

9781398610965: The 30 Day MBA in International Business: Your Fast Track Guide to Business Success

Featured Edition

ISBN 10:  1398610968 ISBN 13:  9781398610965
Publisher: Kogan Page, 2023
Softcover