Internal Communications: A Manual for Practitioners (PR In Practice) - Softcover

FitzPatrick, Liam; Valskov, Klavs

Softcover

ISBN 10: 0749469323 ISBN 13: 9780749469320

Publisher: Kogan Page, 2014

Synopsis

Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and not for profit sectors, with case studies of high profile international organizations. The book defines and explains Internal Communications, providing practical, ready to implement guidance on planning and organizing the IC function and IC teams; understanding audiences; deciding and developing your message; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions. The advice in the book is accompanied by downloadable templates for communications in a variety of special situations - from crises to mergers to business strategies and rebranding. Covering all the core concepts and models, skills and processes, Internal Communications offers a refreshingly practical introduction for students and practitioners alike.

About this title

Review

"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." (Torben Bundgaard, Head of Leadership Communication, Novo Nordisk)

"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." (Saskia Jones, Head of Internal Communication, Oxfam GB)

"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" (Jenny Clark, Head of Internal Communications, The De Beers Group of Companies)

"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." (Sabine, Amazon reviewer 2014-08-29)

"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." (Barry Shaw, Amazon reviewer 2014-08-20)

Book Description

Offers a refreshingly practical introduction to internal communications which covers all the core concepts and models, skills and processes

Helps readers both understand key theories and put them into practice with tools and advice throughout

Includes ready-to-use templates for communications in a variety of situations, including crises, health and safety, branding, redundancy and bad news, mergers and acquisitions, customer service and new business strategies

Supported by online resources, including slides for lecturers

Edition details

• Publisher: Kogan Page
• Publication date: 2014
• ISBN 10: 0749469323
• ISBN 13: 9780749469320
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 272