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Essential Law for Public Relations sets out the areas of law that are relevant to the PR sector, showing practitioners how to apply the law in their work and ensure the best outcomes for their clients. The book focuses on three key areas: the protection of the reputations of individuals or organizations (covering defamation, privacy, confidentiality and multi-jurisdictional digital reputation management, as well as editorial guidelines); the promotion of their clients (committing defamation, copyright laws, codes of practice); and PR issues in specific market sectors (eg, pharmaceuticals, finance, lobbying and telecommunications). In an industry undergoing radical review and change, Essential Law for Public Relations offers a clear and practical guide to the legal issues facing those in the PR sector, using case studies and interviews to illustrate the complex nature of media storms and how to navigate and survive them.
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Essential Law in Public Relations shows practitioners and students how to interpret and apply media law and regulations in practice to improve outcomes for their organisations or clients.About the Author:
Laura Peek was a staff reporter for The Times and the Daily Mail before moving into PR. Having been Head of PR at the FTSE 100's Smiths Group and Director of Media Strategy at global agency Waggener Edstrom, she launched her own PR consultancy, with corporate clients including GSK, GE Healthcare, QinetiQ and Iron Mountain.
Magnus Boyd is a leading libel lawyer, known for his collaborative work with the PR sector. He is a Legal Director at Hill Dickinson LLP and during his career has represented numerous high-profile individuals and companies in successful litigation. He is a member of the European Privacy Association and is an approved lawyer for the PRCA.
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