Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) - Softcover

Gregory, Anne

Softcover

ISBN 10: 0749468734 ISBN 13: 9780749468736

Publisher: Kogan Page, 2015

Synopsis

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

About this title

Review

"This book is well informed and updated with leading edge research and case studies. It's an invaluable guide for both students and practitioners - a must read for those wanting to know about campaign planning in detail." --(Tom Watson, Professor of Public Relations, Bournemouth University 2015-02-27)

"Probably the best how-to guide for students and practitioners alike." --(Philip Young, Senior lecturer in PR and Media Ethics, University of Sunderland)

Book Description

Describes how to create and manage the ongoing development of a campaign in a structured way

Covers all aspects of planning, from research and analysis, to objectives, strategy and tactics, timescales, resources, evaluation and review

Features case studies such as WRAP's Love Food, Hate Waste campaign; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk

Online resources: Best practice case studies

Edition details

• Publisher: Kogan Page
• Publication date: 2015
• ISBN 10: 0749468734
• ISBN 13: 9780749468736
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 224