Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) - Softcover

Gregory, Anne

Softcover

ISBN 10: 0749468734 ISBN 13: 9780749468736

Publisher: Kogan Page, 2015

Synopsis

<p>Getting a public relations campaign or programme off the ground can seem overwhelming. <b><i>Planning and Managing Public Relations Campaigns</i></b> provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.</p><p>Supported by online resources, including best practice case studies, <b><i>Planning and Managing Public Relations Campaigns</i></b> is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media &amp; Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk.</p><p>About the <b><i>PR in Practice series</i></b>: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.</p>

About this title

About the Author

<b>Dr Anne Gregory</b> is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the <i><b>PR in Practice</b></i> series (published by Kogan Page).

Edition details

• Publisher: Kogan Page
• Publication date: 2015
• Language: English
• ISBN 10: 0749468734
• ISBN 13: 9780749468736
• Binding: Paperback
• Edition number: 4
• Number of pages: 224