Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business - Softcover

Hill, Peter

Softcover

ISBN 10: 0749467673 ISBN 13: 9780749467678

Publisher: Kogan Page, 2020

Synopsis

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

About this title

Review

"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business." (Daria Steigman, Solo PR Pro)

"Hill discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service." (getAbstract, Inc.)

Book Description

Makes clear why pricing is so critical to profitability - and gives readers the clarity and confidence needed to do something about it in their own business

Proven, practical pricing advice based on real life case studies - real businesses that have transformed their bottom line by focusing on profitable pricing strategies

Features tools such as spreadsheets, diagrams, simple financial analyses and action plans to help readers apply the book's advice to their own business

Edition details

• Publisher: Kogan Page
• Publication date: 2020
• ISBN 10: 0749467673
• ISBN 13: 9780749467678
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 280