On Message: Precision Communication for the Digital Age - Softcover

Theobald

Softcover

ISBN 10: 0749464879 ISBN 13: 9780749464875

Publisher: Kogan Page, 2013

Synopsis

<p>Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. <b>On Message </b>provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.<br><br>Examining how to capture more followers who listen for longer and more intently, <b>On Message</b> will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.</p>

About this title

About the Author

<b>Theo Theobald</b> is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production. In 2001 he started his own company, Shocktactic Ltd, and has undertaken major writing and production projects for a host of organisations such as the BBC and CIPD. He is the author of <i><b>On Message </b></i> and <b><i>Develop Your Presentation Skills</i></b>, also published by Kogan Page.

Edition details

• Publisher: Kogan Page
• Publication date: 2013
• Language: English
• ISBN 10: 0749464879
• ISBN 13: 9780749464875
• Binding: Paperback
• Edition number: 1
• Number of pages: 200