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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation - Softcover
Synopsis
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The authors deal with every key topic in detail, including:- search marketing- social media- mobile marketing- affiliate marketing- e-mail marketing- customer engagementThis book will help readers to:- choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the rents that are shaping its future-...
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Review
"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)
Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.
New edition of the best-selling title that describes how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2012
- ISBN 10 0749464275
- ISBN 13 9780749464271
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages304
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1
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