The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property - Hardcover

Jolly, Adam

Hardcover

ISBN 10: 0749464151 ISBN 13: 9780749464158

Publisher: Kogan Page, 2012

Synopsis

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

About this title

About the Author

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Edition details

• Publisher: Kogan Page
• Publication date: 2012
• Language: English
• ISBN 10: 0749464151
• ISBN 13: 9780749464158
• Binding: Hardcover
• Edition number: 3
• Number of pages: 376