Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover
Synopsis
Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization.
Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed.
"synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
"About this title" may belong to another edition of this title.
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
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