A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field - Softcover

Sloane, Paul

Softcover

ISBN 10: 0749463074 ISBN 13: 9780749463076

Publisher: Kogan Page, 2011

Synopsis

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

About this title

Product Description:

Explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. This title covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

Review:

"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (www.innovationtools.com 2011-03-16)

"Paul Sloane has done an excellent editing job. The twenty five chapters are each authored by different figures from the OI world. These include consultants, senior figures from industry and academics. A good number of them are prolific contributors to the innovation blogosphere. Their knowledge and experience covers OI in a broad range of industries and sectors." (Anatello e-newsletter 2011-03-22)

"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (Innovation Weblog 2011-04-01)

About this edition

• Publisher: Kogan Page
• Publication date: 2011
• ISBN 10: 0749463074
• ISBN 13: 9780749463076
• Binding: Paperback
• Edition number: 1
• Number of pages: 240