Synopsis
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.
Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.
With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
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About the Author
Paul Sloane is an experienced speaker, course leader and facilitator. A recognised authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the best-selling author of How to Be a Brilliant Thinker, The Innovative Leader, The Leader's Guide to Lateral Thinking Skills and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.
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