A user-friendly guide that is suitable for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
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Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing
Provides key insights into how theories and tools work in actual business scenarios, to tackle challenges such as improving customer satisfaction
Online resources: Point of sale materials including bookmarks, posters and show cards
Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.
Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.
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1. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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2. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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3. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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4. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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5. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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6. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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7. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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8. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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10. Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)
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