Develop Your Marketing Skills (Creating Success)

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9780749462246: Develop Your Marketing Skills (Creating Success)
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A user-friendly guide that is suitable for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

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Book Description:

Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing

Provides key insights into how theories and tools work in actual business scenarios, to tackle challenges such as improving customer satisfaction

Online resources: Point of sale materials including bookmarks, posters and show cards

About the Author:

Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.

Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

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9780749462420: Develop Your Marketing Skills (Creating Success)

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ISBN 10:  0749462426 ISBN 13:  9780749462420
Publisher: Kogan Page, 2010
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9780749453954: Develop Your Marketing Skills (Creating Success)

Kogan ..., 2008
Softcover

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