Develop Your Marketing Skills (Creating Success)

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9780749462246: Develop Your Marketing Skills (Creating Success)
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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

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Rare Book

Book Description:

Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing

Provides key insights into how theories and tools work in actual business scenarios, to tackle challenges such as improving customer satisfaction

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9780749462420: Develop Your Marketing Skills (Creating Success)

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ISBN 10:  0749462426 ISBN 13:  9780749462420
Publisher: Kogan Page, 2010
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9780749453954: Develop Your Marketing Skills - Creating Success series: 63

Kogan ..., 2008
Softcover

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Condition: New. Revised. Language: English. Brand new Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Seller Inventory # AAV9780749462246

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Condition: New. Revised. Language: English. Brand new Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Seller Inventory # AAV9780749462246

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Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they don t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: product management market research communications market coverage creating a marketing plan pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction Marketing: separating fact from fiction: The marketing concept The benefits of being marketing-oriented The marketing environment: The macro environment The micro environment Monitoring the micro/macro environments Customers in all their glory: The consumer market The business-to-business market Consumer buying process Organizational buying behaviour Using research to make informed decisions : Marketing research Analyzing and presenting the findings Product management: Product management Anatomy of a product Classification of products The product life cycle Extending the life of the product The product adoption process Developing new products Right time, right place, right quantity, right condition: The role and importance of place Market coverage Distribution logistics You paid how much?: Price setting Pricing perspectives Different pricing techniques How communication works The two-stage communication process How to communicate a message Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services Challenges facing service providers Marketing charities and small businesses How to create a marketing plan: Gap analysis Mission statements Objectives Strategy Tactics Evaluation Sustainable marketing in the 21st century: Historical perspective You say social, I say societal Profit People Planet Questions answered Printed Pages: 176. Seller Inventory # 58421BV

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Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they don t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: product management market research communications market coverage creating a marketing plan pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction Marketing: separating fact from fiction: The marketing concept The benefits of being marketing-oriented The marketing environment: The macro environment The micro environment Monitoring the micro/macro environments Customers in all their glory: The consumer market The business-to-business market Consumer buying process Organizational buying behaviour Using research to make informed decisions : Marketing research Analyzing and presenting the findings Product management: Product management Anatomy of a product Classification of products The product life cycle Extending the life of the product The product adoption process Developing new products Right time, right place, right quantity, right condition: The role and importance of place Market coverage Distribution logistics You paid how much?: Price setting Pricing perspectives Different pricing techniques How communication works The two-stage communication process How to communicate a message Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services Challenges facing service providers Marketing charities and small businesses How to create a marketing plan: Gap analysis Mission statements Objectives Strategy Tactics Evaluation Sustainable marketing in the 21st century: Historical perspective You say social, I say societal Profit People Planet Questions answered Printed Pages: 176. Seller Inventory # 58421

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