Develop Your Marketing Skills (Creating Success)

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9780749462246: Develop Your Marketing Skills (Creating Success)

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

"synopsis" may belong to another edition of this title.

Product Description:

The combination of market fragmentation and over-supply means the need to understand customers is gr....

Book Description:

Part of the high profile, best-selling Creating Success series with extensive advertising coverage in the Sunday Times

Series translated into 25 languages with over 500,000 copies sold

Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing

Point of sale material available - bookmarks, posters, show cards.

"About this title" may belong to another edition of this title.

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1.

Neil Richardson,Ruth M Gosnay
Published by Kogan Page Limited/Viva Books (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Softcover First Edition Quantity Available: > 20
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BookVistas
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Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Book Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they don?t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: ? product management ? market research ? communications ? market coverage ? creating a marketing plan ? pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction ? Marketing: separating fact from fiction: The marketing concept ? The benefits of being marketing-oriented ? The marketing environment: The macro environment ? The micro environment ? Monitoring the micro/macro environments ? Customers in all their glory: The consumer market ? The business-to-business market ? Consumer buying process ? Organizational buying behaviour ? Using research to make informed decisions : Marketing research ? Analyzing and presenting the findings ? Product management: Product management ? Anatomy of a product Classification of products ? The product life cycle ? Extending the life of the product ? The product adoption process ? Developing new products ? Right time, right place, right quantity, right condition: The role and importance of place ? Market coverage ? Distribution logistics ? You paid how much?: Price setting ? Pricing perspectives ? Different pricing techniques ? How communication works ? The two-stage communication process ? How to communicate a message ? Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services ? Challenges facing service providers ? Marketing ? charities and small businesses ? How to create a marketing plan: Gap analysis ? Mission statements ? Objectives ? Strategy ? Tactics ? Evaluation ? Sustainable marketing in the 21st century: Historical perspective ? You say social, I say societal ? Profit ? People ? Planet ? Questions answered Printed Pages: 176. Bookseller Inventory # 58421

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Neil Richardson, Ruth M. Gosnay
Published by Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Revised. 214 x 136 mm. Language: English . Brand New Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Bookseller Inventory # AWC9780749462246

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Neil Richardson, Ruth M. Gosnay
Published by Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: 1
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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Revised. 214 x 136 mm. Language: English . Brand New Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Bookseller Inventory # AWC9780749462246

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Neil Richardson; Ruth M Gosnay
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97807494622460000000

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Richardson, Neil; Gosnay, Ruth
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Book Description Kogan Page. PAPERBACK. Book Condition: New. 0749462248. Bookseller Inventory # Z0749462248ZN

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Richardson, Neil; Gosnay, Ruth
Published by Kogan Page 2012-11-01 (2012)
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Book Description Kogan Page 2012-11-01, 2012. Paperback. Book Condition: New. Revised. 0749462248. Bookseller Inventory # Z0749462248ZN

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Neil Richardson,Ruth M Gosnay
Published by Kogan Page Limited/Viva Books (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
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A - Z Books
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Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Book Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they donât have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: ⢠product management ⢠market research ⢠communications ⢠market coverage ⢠creating a marketing plan ⢠pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction ⢠Marketing: separating fact from fiction: The marketing concept ⢠The benefits of being marketing-oriented ⢠The marketing environment: The macro environment ⢠The micro environment ⢠Monitoring the micro/macro environments ⢠Customers in all their glory: The consumer market ⢠The business-to-business market ⢠Consumer buying process ⢠Organizational buying behaviour ⢠Using research to make informed decisions : Marketing research ⢠Analyzing and presenting the findings ⢠Product management: Product management ⢠Anatomy of a product Classification of products ⢠The product life cycle ⢠Extending the life of the product ⢠The product adoption process ⢠Developing new products ⢠Right time, right place, right quantity, right condition: The role and importance of place ⢠Market coverage ⢠Distribution logistics ⢠You paid how much?: Price setting ⢠Pricing perspectives ⢠Different pricing techniques ⢠How communication works ⢠The two-stage communication process ⢠How to communicate a message ⢠Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services ⢠Challenges facing service providers ⢠Marketing ⢠charities and small businesses ⢠How to create a marketing plan: Gap analysis ⢠Mission statements ⢠Objectives ⢠Strategy ⢠Tactics ⢠Evaluation ⢠Sustainable marketing in the 21st century: Historical perspective ⢠You say social, I say societal ⢠Profit ⢠People ⢠Planet ⢠Questions answered Printed Pages: 176. Bookseller Inventory # 58421

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Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 857607

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Neil Richardson,Ruth M. Gosnay
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Book Description Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00651976

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Richardson, Neil
Published by Kogan Page (2017)
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Book Description Kogan Page, 2017. Paperback. Book Condition: New. This item is printed on demand. Bookseller Inventory # 0749462248

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