Develop Your Marketing Skills (Creating Success)

3.75 avg rating
( 4 ratings by GoodReads )
 
9780749462246: Develop Your Marketing Skills (Creating Success)

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

"synopsis" may belong to another edition of this title.

Book Description:

Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.

About the Author:

Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.

Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Revised. 214 x 136 mm. Language: English . Brand New Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Bookseller Inventory # AWC9780749462246

More Information About This Seller | Ask Bookseller a Question

Buy New
7.03
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page 2012-11-01 (2012)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: 1
Seller
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Kogan Page 2012-11-01, 2012. Paperback. Book Condition: New. Revised. 0749462248. Bookseller Inventory # Z0749462248ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
7.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Revised. 214 x 136 mm. Language: English . Brand New Book. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Bookseller Inventory # AWC9780749462246

More Information About This Seller | Ask Bookseller a Question

Buy New
7.49
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Richardson, Neil; Gosnay, Ruth M
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97807494622460000000

More Information About This Seller | Ask Bookseller a Question

Buy New
7.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page Limited/Viva Books (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Softcover First Edition Quantity Available: > 20
Seller
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Book Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they don?t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: ? product management ? market research ? communications ? market coverage ? creating a marketing plan ? pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction ? Marketing: separating fact from fiction: The marketing concept ? The benefits of being marketing-oriented ? The marketing environment: The macro environment ? The micro environment ? Monitoring the micro/macro environments ? Customers in all their glory: The consumer market ? The business-to-business market ? Consumer buying process ? Organizational buying behaviour ? Using research to make informed decisions : Marketing research ? Analyzing and presenting the findings ? Product management: Product management ? Anatomy of a product Classification of products ? The product life cycle ? Extending the life of the product ? The product adoption process ? Developing new products ? Right time, right place, right quantity, right condition: The role and importance of place ? Market coverage ? Distribution logistics ? You paid how much?: Price setting ? Pricing perspectives ? Different pricing techniques ? How communication works ? The two-stage communication process ? How to communicate a message ? Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services ? Challenges facing service providers ? Marketing ? charities and small businesses ? How to create a marketing plan: Gap analysis ? Mission statements ? Objectives ? Strategy ? Tactics ? Evaluation ? Sustainable marketing in the 21st century: Historical perspective ? You say social, I say societal ? Profit ? People ? Planet ? Questions answered Printed Pages: 176. Bookseller Inventory # 58421

More Information About This Seller | Ask Bookseller a Question

Buy New
4.17
Convert Currency

Add to Basket

Shipping: 3.51
From India to U.S.A.
Destination, Rates & Speeds

6.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page
ISBN 10: 0749462248 ISBN 13: 9780749462246
New PAPERBACK Quantity Available: 1
Seller
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Kogan Page. PAPERBACK. Book Condition: New. 0749462248. Bookseller Inventory # Z0749462248ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
8.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page Limited/Viva Books (2010)
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Softcover First Edition Quantity Available: > 20
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page Limited/Viva Books, 2010. Softcover. Book Condition: New. First edition. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they donât have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: ⢠product management ⢠market research ⢠communications ⢠market coverage ⢠creating a marketing plan ⢠pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction ⢠Marketing: separating fact from fiction: The marketing concept ⢠The benefits of being marketing-oriented ⢠The marketing environment: The macro environment ⢠The micro environment ⢠Monitoring the micro/macro environments ⢠Customers in all their glory: The consumer market ⢠The business-to-business market ⢠Consumer buying process ⢠Organizational buying behaviour ⢠Using research to make informed decisions : Marketing research ⢠Analyzing and presenting the findings ⢠Product management: Product management ⢠Anatomy of a product Classification of products ⢠The product life cycle ⢠Extending the life of the product ⢠The product adoption process ⢠Developing new products ⢠Right time, right place, right quantity, right condition: The role and importance of place ⢠Market coverage ⢠Distribution logistics ⢠You paid how much?: Price setting ⢠Pricing perspectives ⢠Different pricing techniques ⢠How communication works ⢠The two-stage communication process ⢠How to communicate a message ⢠Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services ⢠Challenges facing service providers ⢠Marketing ⢠charities and small businesses ⢠How to create a marketing plan: Gap analysis ⢠Mission statements ⢠Objectives ⢠Strategy ⢠Tactics ⢠Evaluation ⢠Sustainable marketing in the 21st century: Historical perspective ⢠You say social, I say societal ⢠Profit ⢠People ⢠Planet ⢠Questions answered Printed Pages: 176. Bookseller Inventory # 58421

More Information About This Seller | Ask Bookseller a Question

Buy New
4.17
Convert Currency

Add to Basket

Shipping: 4.39
From India to U.S.A.
Destination, Rates & Speeds

8.

Richardson, Neil; Gosnay, Ruth M
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 857607

More Information About This Seller | Ask Bookseller a Question

Buy New
7.33
Convert Currency

Add to Basket

Shipping: 3.31
Within U.S.A.
Destination, Rates & Speeds

9.

Richardson, Neil; Gosnay, Ruth M
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00651976

More Information About This Seller | Ask Bookseller a Question

Buy New
8.13
Convert Currency

Add to Basket

Shipping: 3.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Richardson, Neil; Gosnay, Ruth M
Published by Kogan Page Ltd
ISBN 10: 0749462248 ISBN 13: 9780749462246
New Paperback Quantity Available: 20
Seller
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Kogan Page Ltd. Paperback. Book Condition: New. Paperback. 176 pages. The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749462246

More Information About This Seller | Ask Bookseller a Question

Buy New
10.08
Convert Currency

Add to Basket

Shipping: 3.28
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book