Clean Tech Clean Profits: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy - Hardcover
Synopsis
<p>The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation.<br><br>Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest.<br><br><i>Clean Tech, Clean Profits</i> is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.</p>
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About the Author
<b>Adam Jolly</b> is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including <i><b>The Handbook of European Intellectual Property</b> <b>Management</b></i>; <i><b>Clean Tech Clean Profits</b></i> and <i><b>The Innovation Handbook</b></i>.
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Clean Tech, Clean Profits. Using effective innovation and sustainable business practices to win in the new low-carbon economy.
Published by
Technology Strategy Board, Institute of Directors (ID), 2010
ISBN 10: 0749461179
ISBN 13: 9780749461171
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First Edition
Seller: Blue Heron Books, Claremont, CA, U.S.A.
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Hardcover. Condition: VG+++. Dust Jacket Condition: VG+. First edition. Very clean unused x-library copy (stamp/pastedown on lower spine is only mark). In mylar cover. Mint condition. Seller Inventory # 004742
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Clean Tech, Clean Profits
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Como nuevo. : Este libro es una guía práctica para emprendedores, innovadores, directores e inversores sobre cómo llevar las tecnologías limpias al mercado de la manera más eficaz y rentable. Basándose en una amplia gama de conocimientos y experiencia en estrategia, tecnología, marcas, propiedad intelectual, diseño, finanzas y gestión, 'Clean Tech, Clean Profits' está dividido en varias secciones clave, que incluyen: el tamaño del desafío; la obtención de beneficios; cómo funciona el mercado; la energía limpia; el transporte; el uso de la tierra y el agua; la eliminación de carbono; la comercialización limpia. Diseñado como una guía práctica para la gestión eficaz de la tecnología limpia y las oportunidades comerciales dentro de este floreciente sector, este libro está dirigido a los líderes de las organizaciones que quieren adelantarse a sus competidores y ofrecer nuevas fuentes de valor a sus clientes, y mostrará cómo las empresas pueden posicionarse mejor para el auge masivo de la tecnología limpia que está a punto de producirse. EAN: 9780749461171 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Clean Tech, Clean Profits Autor: Adam Jolly Editorial: Kogan Page Idioma: en Páginas: 260 Formato: tapa dura. Seller Inventory # Happ-2024-10-03-77a1b5ba
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Clean Tech, Clean Profits: Using Effective Innovation and Sustainable Business Practice to Win in the New Low-carbon Economy
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-022-01780
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