Synopsis
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About the Author
Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business
School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson is also the author of Develop Your Marketing Skills, A Quick Start to Mobile Marketing and is the co-author of A Quick Start to Social Media Marketing.
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