How to Understand Business Finance: Understand the Business Cycle; Manage Your Assets; Measure Business Performance: 55 (Creating Success series, 55) - Softcover

Cinnamon, Bob; Helweg-Larsen, Brian

Softcover

ISBN 10: 0749460202 ISBN 13: 9780749460204

Publisher: Kogan page, 2010

Synopsis

<p>The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.</p><p><i><b>How to Understand Business Finance</b></i> is part of the bestselling Creating Success series published in association with the Sunday Times, which has been translated into 25 languages with over 500, 000 copies sold. This book is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading.</p><p>As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.</p><p><b><i>How to Understand Business Finance</i></b> helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, common acronyms, and the real cash flow implications of working capital.</p>

About this title

About the Authors

<b>Bob Cinnamon</b> is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

<b>Brian Helweg-Larsen </b>is a global educator and director of Profitability Business Solutions. He has spent the last 15 years developing business simulations to assist corporate change and improve financial results for clients including Nestlé, Ford, Unilever, Abbott, Pfizer, Zeneca and Guinness. Brian teaches in three languages across five continents and runs the only business simulation (on which this book is based) used by the Harvard Business School's MBA Programme.

Edition details

• Publisher: Kogan page
• Publication date: 2010
• Language: English
• ISBN 10: 0749460202
• ISBN 13: 9780749460204
• Binding: Paperback
• Edition number: 2
• Number of pages: 176