Develop Your Pr Skills: 51 (Creating Success series, 51) - Softcover

Richardson, Neil

Softcover

ISBN 10: 0749459700 ISBN 13: 9780749459703

Publisher: Kogan page, 2010

Synopsis

<p>Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.<br><br>It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.<br><br>Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.</p>

About this title

About the Authors

<b>Neil Richardson</b> is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored <i><b>Develop your Marketing Skills</b></i>, <i>Develop your PR Skills</i>,<i> <b>A Quick Start Guide to Social Media Marketing</b></i> &amp; <b><i>Customer-Centric Marketing</i> </b>(all published by Kogan Page).

<b>Lucy Laville</b> currently teaches PR and relations and marketing at Leeds Business School. Coming from a professional background, Lucy has worked in various senior PR positions across a variety of sectors.

Edition details

• Publisher: Kogan page
• Publication date: 2010
• Language: English
• ISBN 10: 0749459700
• ISBN 13: 9780749459703
• Binding: Paperback
• Edition number: 1
• Number of pages: 176