A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works: 1 (New Tools for Business) - Softcover
Synopsis
Fragment markets, hyper-competition and over-supply means companies must add customer value. using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness.
A quick start guide to social network marketing applies relevant marketing theory to the fast changing world of social networking. written by experienced professionals, it covers all aspects of social network marketing, including the benefits of social network marketing, how to apply advertising, pr and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social network marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this quick start guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios."synopsis" may belong to another edition of this title.
About the Author
Angela carroll has extensive experience as a senior lecturer in marketing (huddersfield uni and leeds business school) and is currently a senior teaching fellow at lubs. she specialises in marketing communications with a particular emphasis on new media.
Neil Richardson has a wealth of private sector experience in sales, marketing and customer service. He is a Senior Lecturer and CIM course leader at Leeds Business School and actively involved in marketing education, research and consultancy.ruth m gosnay has been teaching as a senior lecturer in marketing at leeds business school for 9 years. she specialises in teaching marketing communications.Excerpt. © Reprinted by permission. All rights reserved.
Foreword
Chapter 1 - A Changing Landscape
Chapter 2 - The Environments
Chapter 3 - Users and/or Customers?
Chapter 4 - Building Relationships
Chapter 5 - The Marketing Communication Mix
Chapter 6 - Consumer Generated Media
Chapter 7 - Implications for Managing Communications
Chapter 8 - Sustainability and Social Network Marketing
Chapter 9 - Looking to the Future
Chapter 10 - Questions Answered
"About this title" may belong to another edition of this title.
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