Synopsis
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Well-differentiated new players enter the market and real price competition becomes ever tighter.
The Retail Value Chain explores the changes occurring in the retail industry and outlines the strategic options now open to companies. This comprehensive and accessible new title also illustrates the key concepts surrounding Efficient Consumer Responses (ECR) and provides several illustrative cases to demonstrate the results.
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