Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit - Softcover

BARNES, Cindy

Softcover

ISBN 10: 0749455128 ISBN 13: 9780749455125

Publisher: Kogan Page, 2009

Synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. <i>Creating and Delivering your Value Proposition</i> provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, <i>Creating and Delivering your Value Proposition </i>is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

About this title

About the Authors

<p><b>Cindy Barnes</b> is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she lead service development, sales, marketing, co-created new business units and was a client-side consultant. She began her career in engineering running large scale unionised factories for Smiths Group. She led R&amp;D for Panavision where she developed a leading-edge technical product range which is still their most profitable range to date. <br><br><b>Cindy Barnes</b> has studied engineering, physics, operations management and psychology and is the co-author of <b><i>Creating and Delivering your Value Proposition</i> </b>published in 2009 by Kogan Page. She is clinically qualified in Transactional Analysis, a member of the British Association of Counselling and Psychotherapy, the British Psychological Society and holds an MBA.</p>

<p><b>Helen Blake</b> is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.<br><br><b>Helen Blake</b> is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book <i><b>Creating and Delivering your Value Proposition</b> </i>published in 2009 by Kogan Page.</p>

<b>David Pinder</b> is an expert communicator of complex ideas in writing, and has been chosen by major companies across the spectrum of business and technology to communicate complex ideas accessibly and compellingly. He is co-author <i>Creating and Delivering Your Value Proposition </i>(published by Kogan Page).

Edition details

• Publisher: Kogan Page
• Publication date: 2009
• Language: English
• ISBN 10: 0749455128
• ISBN 13: 9780749455125
• Binding: Paperback
• Edition number: 1
• Number of pages: 232