Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools - Softcover

RICE LINCOLN, Susan

Softcover

ISBN 10: 0749454660 ISBN 13: 9780749454661

Publisher: Kogan Page, 2009

Synopsis

Mastering Web 2.0 Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? This title helps you to make sense of the confusing array of marketing options of the internet.

About this title

Review

* "If you read for a simple search for overview of all components of the Web 2. 0, then this book is a good choice. It includes Web sites, SEO, blogs, podcasts, videos and social networks - all in one book. It is easy to read." BusinessCasePro, June 17, 2010 "It assesses communication and selling strategies and is not a technical guide, but offers a tour through blogs, social networking, podcasts, search engine optimisation, websites, vodcasts and viral marketing. It is a guide to evaluating new portals of communication for business." Times Higher Educational Supplement Sept 2009 "Mastering Web 2.0 by Susan Rice Lincoln is such an invaluable instruction manual...Anyone charged with the responsibility of insuring their business can compete successfully in today's volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln's Mastering Web 2.0" Wisconsin Bookwatch Aug 2009

Book Description

Seven of the top 20 most visited sites in the world are social networking sites

By 2011 half of online adults and 84% of online teens in the US will use social networking

Easy-to-read view of Web 2.0 giving readers a one-stop guide to the tools and techniques

Aimed at anyone in business from entrepreneurs to CEOs

Find out about everything from podcasts and blogging to social networking and article marketing

Full of eye-opening web screen shots

Edition details

• Publisher: Kogan Page
• Publication date: 2009
• ISBN 10: 0749454660
• ISBN 13: 9780749454661
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 224