Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and corporate personality and strike a distinctive note. Effective Business Writing will help you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches.
It is important to adopt the right style, create a clear and appropriate structure, and select the method - letter, fax or email - that suits your purpose. Effective Business Writing will teach you how to do this. It will also help you to understand how people make decisions so that you can use it to your advantage when writing to customers, putting together promotional text and using your message to prompt action. It covers the advantages and disadvantages of email and how to make it productive, as well as the approach you should take when writing longer documents such as reports and proposals.
Every executive or manager who has to "put pen to paper" whether their communications are external or internal, and who wants to be understood and make their messages count will find Effective Business Writing indispensable.
"synopsis" may belong to another edition of this title.
Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.
"About this title" may belong to another edition of this title.
FREE shipping within United Kingdom
Destination, rates & speedsSeller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP71863883
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR006548259
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004388008
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP71863883
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780749454531. Seller Inventory # 9226870
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Seller Inventory # G0749454539I4N10
Quantity: 1 available
Seller: Book Broker, Berlin, Germany
Condition: Sehr gut. 144 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 224 Taschenbuch, Maße: 14.07 cm x 1.04 cm x 21.54 cm. Seller Inventory # 661115934
Quantity: 1 available
Seller: OM Books, Sevilla, SE, Spain
Condition: Usado - bueno. Seller Inventory # 9780749454531
Quantity: 1 available