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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival - Hardcover
Synopsis
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.
No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.
Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities.
Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.
"synopsis" may belong to another edition of this title.
Review
""With well-thought-out, organized and practical advice, this book should be essential to your crisis communication survival kit."" -- "Communication World"
""Comprehensive and accessible."" -- ManageSmarter.com
"With well-thought-out, organized and practical advice, this book should be essential to your crisis communication survival kit." -- Communication World
"Comprehensive and accessible." -- ManageSmarter.com
Book Description
Includes many crisis communication checklists to ensure successful crisis planning
Written by communications experts from over 10 different countries guaranteeing an international perspective
Sample documents including the factual information document and the message development document, to provide a clear message from your organisation to the public and media
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2008
- ISBN 10 0749454008
- ISBN 13 9780749454005
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages240
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