The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge - Hardcover

Jolly, Adam

Hardcover

ISBN 10: 0749453184 ISBN 13: 9780749453183

Publisher: Kogan Page, 2008

Synopsis

<p>Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model.</p><p><i>The Innovation Handbook</i> is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.</p>

About this title

About the Author

<b>Adam Jolly</b> is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including <i><b>The Handbook of European Intellectual Property</b> <b>Management</b></i>; <i><b>Clean Tech Clean Profits</b></i> and <i><b>The Innovation Handbook</b></i>.

Edition details

• Publisher: Kogan Page
• Publication date: 2008
• Language: English
• ISBN 10: 0749453184
• ISBN 13: 9780749453183
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304