Synopsis
If you really want to make a difference in your organization, then Different Thinking will show you how to do it. To succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues to growth. Different Thinking presents practical tools and strategies that can be used to help you drastically increase the value of your business. This groundbreaking new book demonstrates ways in which you can transform your company by: - Challenging current business strategies; - Creating new markets; - Giving your products and services a radical makeover; - Inventing innovative price and profit models. These changes will enable you to gain competitive advantage over your rivals and achieve the kind of success that you only dreamed of. If you are determined that your business should be more valuable, more successful and really stand out from the rest, then this is the book for you.
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Review
"Provides examples and inspiration to bring the reader a step closer to those successful unconventional thinkers who change the world and a step further away from the broad mass of hangers-on who do what they have always done: nothing." --Gerhard Zakrajsek, Branch Head, IBM Austria
"For all those who long to break the laws of conventional everyday business life - inspiration and ideas for innovative action to implement successful business ideas." --Katarina Loksa, Marketing Manager, Procter & Gamble, Europe
"'Be different, be fast, be relevant!' - Never more important than it is today, and never has a book provided more inspiration than Different Thinking. An absolute must-read!" --Andreas Peters, Head of Marketing, Maggi Germany
Book Description
Shows how to use creative strategies to sustain and grow your business
International examples showcase innovative companies such as Apple, Virgin, easyGroup, Daimler Chrysler and Washington Mutual Bank
For all those who long to break the laws of conventional everyday business life inspiration and ideas for innovative action to implement successful business ideas.
Katarina Loksa, Marketing Manager, Procter & Gamble, Europe
"About this title" may belong to another edition of this title.
