How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing - Softcover

Patten, Dave

 
9780749451455: How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
Softcover
ISBN 10: 0749451459 ISBN 13: 9780749451455
Publisher: Kogan page, 2008

Synopsis

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

"synopsis" may belong to another edition of this title.

About the Author

Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance.

"About this title" may belong to another edition of this title.

Publisher
Kogan page
Publication date
2008
Language
English
ISBN 10 
0749451459
ISBN 13 
9780749451455
Binding
Paperback
Edition number
6
Number of pages
272