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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility - Hardcover
Synopsis
"New Strategies For Reputation Management" shows you how to take the initiative in strategically managing your business' reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31 per cent of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, "New Strategies For Reputation Management" will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.
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Review
"Delving into a complex and uncertain area of communication, this insightful and thought-provoking book challenges many of the traditional beliefs about reputation management which are unsuited to the realities of the world of mass and almost-instant communication. A must-read for old hands and newcomers alike, it contains valuable lessons and guidance for all." -- Ivor M Godfrey-Davies, Head of Group Corporate Relations, HSBC Holdings Plc
"Essential reading for all serious corporate communications practitioners." -- Rob Colmer, External Affairs Manager, Shell Chemicals
"Griffin speaks from experience in finding out the most ethical ways to reduce damage and retrieve a corporation's reputation."
-- Book News, Library Publication - USA, Spring 2008
"In this challenging and thoughtful volume, Griffin advocates a 'call to change' which is definitely a better guide to most corporate travellers than the average SatNav!"
-- Mike Love, Communications Director, BT Plc
"This book is written by a real expert who understands the public issues facing business very well. He writes in a lucid style and uses plenty of relevant examples. This text should be read by all those who manage or own companies - and indeed those who advise them." -- Luke Johnson, Founder, Risk Capital Partners and Chairman of Channel 4 Television
Book Description
Offers a radical new approach to reputation management in an accessible, practical and easy-to-follow style
Illustrated with case studies including Nestl, McDonalds, Starbucks, Virgin, BP and Coca-Cola
Author is MD of internationally successful crisis and issues management agency, Regester Larkin
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2007
- ISBN 10 074945007X
- ISBN 13 9780749450076
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages184
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Very Good. New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749450076
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749450076
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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New Strategies for Reputation Management : Gaining Control of Issues, Crises and Corporate Social Responsibility
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749450076. Seller Inventory # 7058823
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With owner's name inside cover. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749450076. Seller Inventory # 7087366
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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4033570
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