New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility - Hardcover

Griffin, Andrew

Hardcover

ISBN 10: 074945007X ISBN 13: 9780749450076

Publisher: Kogan Page, 2007

Synopsis

New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.

About this title

About the Author

Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction; Reputation management today; The corporation under fire; Regaining the reputation initiative; Crisis management - leadership in a tried and tested system; Issues management - shaping the agenda; Social responsibility - your initiatives on your initiative; Turning the corner - the corporation on the couch

Edition details

• Publisher: Kogan Page
• Publication date: 2007
• Language: English
• ISBN 10: 074945007X
• ISBN 13: 9780749450076
• Binding: Hardcover
• Edition number: 1
• Number of pages: 184