Items related to The PR Buzz Factor
Synopsis
Good public relations can mean the difference between success and failure e Bay s founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers.
The PR Buzz Factor takes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more.
"synopsis" may belong to another edition of this title.
Review
"Explores the true purpose of public relations (PR) and how it can help impact the growth of small businesses." -- Journal of Economic Literature
"Goes through every stage of devising a PR campaign." -- Business Executive
"The richly entertaining case studies make this an amusing read; but Mr Lawson gives us something far more important then entertainment. He gives us questions, answers and checklists." -- Reading Chronicle Business Review
"Very much a hands-on book...Providing the necessary tools for business owners to analyse their own business in PR terms in order to reach their customers." -- Business Essentials
"Will help you to create a buzz about your business and see the benefits on the bottom line."
-- Health and Beauty Salon
“Every small business owner should read this book and put the tips to work.” -- Jack Faris, President and CEO of the National Federation of Independent Business
From the Author
I wrote this book for the army of small businesses who I have worked with for nearly 10 years. Small businesses are ideal candidates for PR: big companies’ size works against them. People don’t credit a company with expertise if their dealings are always with the lowest and most inexperienced minions. Contrary to most areas where small businesses compete with their larger cousins, this is one that small businesses should find easy and win every time. The irony is that they hardly ever try. But PR does offer tangible bottom-line benefits. This is why I have written a book in PR-free jargon, aimed at people who want to apply PR practices in a small business environment, and be uncomplicated enough to use on a day-to-day basis. This is very much a ‘hands on’ book, which is deliberately written in a practical, interactive way by giving small business owners the necessary tools to analyse their own business in PR terms in order to reach their customers.
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Thinking Write: The Secret to Freeing Your Creative Mind
Published by
Adams Media Corporation, 2009
ISBN 10: 0749449063
ISBN 13: 9780749449063
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Writer's block. Creative freeze. Artistic burnout.In this book, professional counselor Kelly L. Stone teaches you how to use the power of the subconscious mind to capitalize on your writing sessions. Proven techniques for accessing this hidden tool are revealed with a mix of anecdotes, exercises, and guided meditations. You will hear from well-known and award-winning authors such as Jacquelyn Mitchard and Stephanie Lossee and how they utilize these methods. Writers-both professional and aspiring-will take away:A working understanding of the subconscious mind and its benefits to writersPractical techniques for developing a bridge to the subconscious mindEasy-to-use strategies for using the power of the subconscious mind to assist with writing endeavors and become successful as a writerProven psychological methods for building self-confidence as a writerAs a bonus, the book includes an instructive CD with guided meditations specifically for writers. The exercises on the CD bolster the material in the book and will have you putting pen to paper in no time! Seller Inventory # CIN1605501328G