Items related to Public Relations Strategy (PR In Practice)
Synopsis
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
"synopsis" may belong to another edition of this title.
Review
"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."
-- SciTech Book News, August 2007
'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' -- Ireland's Marketing & Media Monthly - Summer 2007
'This book has some excellent case studies'
-- Ireland's Marketing & Media Monthly - Summer 2007
Book Description
International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK
Discusses how PR strategies have been shaped by globalization and the Internet
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2007
- ISBN 10 0749448652
- ISBN 13 9780749448653
- BindingPaperback
- Edition number2
- Number of pages144
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