Different Thinking: Creative Strategies for Developing the Innovative Business - Hardcover

Foerster, Anja

Hardcover

ISBN 10: 0749448407 ISBN 13: 9780749448400

Publisher: Kogan Page, 2007

Synopsis

<p><i>Different Thinking</i> presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.<br><br>To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.</p>

About this title

About the Author

Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Excerpt. © Reprinted by permission. All rights reserved.

<p><b>1 Different thinking: strategy </b><br><br> The 360° view: glean inspiration from other industries ; Dead centre: Get out of those middle-of-the market segments - fast! ; Travel light: cut the ballast<br><br> <b>2 Different thinking: markets </b><br><br> Out of the box: create completely new markets ; Maxi size and mini size: place no geographical limits on your success ; Mix it! Conquer new markets with innovative combinations ; Quasi-monopolies: be the champion, get a monopoly on your corner of the market<br><br> <b>3 Different thinking: products</b><br><br> Product DNA: question the existing product concepts ; Design matters: design as a competitive factor ; Experience inside: create an experience, trigger emotions ; Easy Inc: offer clarity, cut out the frills to make your product irresistible<br><br> <b>4 Different thinking: price </b><br><br> Price DNA: question the established price models ; Price polarization: send your prices skyrocketing or plummeting - and win ; Pricing in-between. Be smart - position yourself in the middle of the market ; The Rockefeller Principle: give away the lamp and sell the oil ; Personalized price: Let the customer set the price ; Free price: make your service to the customer free and let others foot the bill</p>

Edition details

• Publisher: Kogan Page
• Publication date: 2007
• Language: English
• ISBN 10: 0749448407
• ISBN 13: 9780749448400
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208