Marketing Revolution - Softcover

Paul Gamble ; Alan Tapp ; Merlin Stone ; Anthony Marsella

Softcover

ISBN 10: 0749447761 ISBN 13: 9780749447762

Publisher: Kogan Page, 2012

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How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors insight into the revolutionary marketing practices of the global giant, IBM.
This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques.

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Review

"The most important contribution of this book is to remind us that marketing is not a department but a central, if not the central, function of management." Marketing "Written by acknowledged experts in the field of CRM, strategic marketing and segmentation, Marketing Revolution is an invaluable addition to the existing literature." CIM Hot Marketing"

Book Description

A must-read for all those who want to revolutionize their marketing practices

Draws on international research and analysis from leading consultants, academics and practitioners

Includes practical advice, radical new business tools and international cases and examples, including Tesco, Finnair, the DVLA, Nestl, Disney and Wal-Mart

The most important contribution of this book is to remind us that marketing is not a department but a central, if not the central, function of management.

Marketing

Written by acknowledged experts in the field of CRM, strategic marketing and segmentation, Marketing Revolution is an invaluable addition to the existing literature.

CIM Hot Marketing

"About this title" may belong to another edition of this title.