Mastering Automotive Challenges - Hardcover

Gottschalk, Prof. Dr. Bernd; Kalmbach, Ralf

Hardcover

ISBN 10: 0749445750 ISBN 13: 9780749445751

Publisher: Kogan Page, 2006

Synopsis

This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors.

Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented.

This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.

About this title

About the Authors

Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG.

Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.

Excerpt. © Reprinted by permission. All rights reserved.

Part 1 Major challenges

1 The automotive industry sets the course for the global economy

Bernd Gottschalk

2 The automotive power play moves into its next round

Ralf Kalmbach

3 The globalization challenge - is the automotive industry raising the champions of tomorrow?

Thomas Sedran

4 The value chain challenge: networks, the strategy for success

Marcus Berret

5 The technology challenge: progress or pitfall?

Silvio Schindler

6 The market challenge: who will gain strategic control?

Jürgen Reers

7 The sales and after-sales challenge: capturing value along the car lifecycle

Max Blanchet and Jacques Rade



Part II Case studies

8 Partnership as a model for success

Franz Fehrenbach

9 Brand differentiation on the basis of platform and module strategies

Bernd Pischetsrieder

10 Visteon Corporation: transforming from OEM to supplier

Heinz Pfannschmidt

11 New impetus for General Motors in Europe

Carl-Peter Forster

12 How electronics is changing the automotive industry: from component suppliers to system partners

Peter Bauer

13 The next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of OEMs and suppliers

Siegfried Wolf

14 BlueTec: the path to the world's cleanest diesel

Thomas Weber

15 Bharat Forge: emerging players from emerging regions

Babasaheb N Kalyani

Conclusion

Ralf Kalmbach

Edition details

• Publisher: Kogan Page
• Publication date: 2006
• Language: English
• ISBN 10: 0749445750
• ISBN 13: 9780749445751
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320